A few years back, I was in a yoga studio getting my Shavasana on. After class, few of us chatted with the instructor who was behind […]
case studies
How to create an awesome success stories page (Dominate Web Media Case Study)
Success stories pages show your reader you’re legit. That they can trust you. But they can also be used to prove what you offer is […]
How to get customers to give awesome case studies
You’ve got a customer who’s had tons of success with your thingamajig. You ask if he’s down for a case study and he says yet. Then […]
How to write awesome case studies part 5: Get what you need from interviews using the “pause” button
The guy just keeps talking. You sit there, quietly nodding along. Inside you’re screaming “Dude, get to the point”. Or “I don’t care about that, […]