You’ve got a customer who’s had tons of success with your thingamajig.
You ask if he’s down for a case study and he says yet.
Then the camera comes on. You start asking questions. But the answers come out flat.
They’re kinda like that frog that only sings and dances when nobody’s watching:
So what do you do?
How do you get them to give you awesome answers that will make people laugh and cry and buy yo’ stuff?
That’s what this video is about.
It shows you how to “prime” them to give incredible answers and tell their story in a powerful way.