Everyone’s making the same boring promises. Not you, though. You’re making sexy, inspiring, believable promises. Promises that stand out. And get the reader to experience what it’s like […]
case studies
The Ultimate Guide to Case Studies
“You’re a scam artist” A successful business owner I know got an email like that one day. Rather than get into a whole back and […]
How to make your copy more compelling using French Fry Persuasion (Tripp Lanier case study)
Tell me if this sounds familiar. You sit down to write copy for your workshop, coaching business, or online course. You know you’re supposed to […]