Before I gave my first from-a-stage talk, I was thinking: “This sucks. I’m all stressed out. Can’t have fun like everyone else because I’m worried […]
case studies
The Case Study Cheat Sheet: The 7 Steps to a Hero’s Journey Case Study
Below are example case studies I wrote. Plus tips on how to write the headline, how to outline the story, and how I structure each […]
12 sexy ways to use case studies to grow your audience and boost sales
You went through all the trouble of creating a bitchin’ product that gets results. Then recorded their success story for a case study. Now it’s […]
How to write awesome case studies part 14: Keep readers engaged
“Thou shalt not be boring.” That’s one of the 10 commandments of marketing. Pretty sure Olgivy or someone climbed up a mountain and carved it […]