If you want to get the attention of your best prospects and get them to say “Yes! This is the guy/girl I want to work […]
copy tips
Natural Selling: A 4 step sequence to trigger your customer to buy (Mark Michael Lewis case study)
Here’s a 4-step sequence for flipping the switch in your customer’s brain from “not interested” to “sign me up!” The key is understanding buying psychology. […]
How to use “Friendly Authority” to rise above your competition (Mark Manson case study)
How can you beat out competitors that have more experience, more fans, and more credentials than you? With a fun, easy little copy formula I […]
Star Wars and sales copy: What you can learn from a $30 billion franchise
You know why Star Wars is so popular? George Lucas created an incredible world people want to be a part of. A little green dude […]