In my early case study drafts, the whole thing was quotes from the client. The story was told in quotes. With as little “writing” from […]
copy tips
How to write awesome case studies part 13: Finish with the “level-up close”
Remember in Mighty Ducks 2… **SPOILER ALERT** Julie “The Cat” Gaffney replaces Goldberg, stones Gunner Stall’s triple deke (Glove side!) and the USA ducks defeat the […]
3 common copy mistakes 6-figure entrprenuers make (and how to fix them)
Last week, I did a copy review call for four entrepreneurs. They all had successful 6-figure businesses. And they all made the same 3 mistakes […]
Turn your weird hobbies into sales
Two years ago, my friends and I decided to see what this Dungeons and Dragons nonsense was all about. I’d never done it as a […]