Readers are sick and tired of being pummeled with launches. Nobody wants email after email pressuring you to go to a sales page. “Gotta buy […]
copy tips
How to use case studies to close high-ticket sales
One of my clients runs a high-ticket mastermind program. Over two dozen entrepreneurs pay him 5-figures a year to be in it. For that price, he […]
How to write awesome case studies part 39: How to know when your case studies are done
“How do I know when the copy is done?” I’ve wrestled with that question a lot. Your copy seems okay. But what about XYZ thing […]
How to write awesome case studies part 5: Get what you need from interviews using the “pause” button
The guy just keeps talking. You sit there, quietly nodding along. Inside you’re screaming “Dude, get to the point”. Or “I don’t care about that, […]