A few weeks ago a friend of mine sent me some marketing material she was putting together. She made the same mistake nearly every expert […]
copy tips
When to hire a copywriter
A client of mine was skeptical about hiring a copywriter. He had been in his industry for decades, knew his stuff, and figured “Who better […]
Testimonials 101: Turn your customers into a powerful sales force
“What others say about you is 1,000 times more believable than what you say” -Dan Kennedy Testimonials are tiny nuggets of gold for any business. […]
A clever way to find new clients
Getting your business in front of high-quality prospects can be tricky. The other night, while stuffing my face with tacos, I came across a company that […]