Here’s the talk I gave at Copy Chief Live in 2018. It covers: How to easily overcome objections like “I don’t have time” and “I […]
product launch
This Case Study Sales Page behind a $1.4 million launch
Back in 2006, or as I think of it, five “Fast and Furious” movies ago, Neil Strauss launched a dating course for men. The launch […]
How to have a multiple 6-figure launch using only case studies
Last January, I went to a copywriting workshop in Austin Texas. One of the speakers was badass marketer Justin Goff. He talked about a company […]
How to trick people into watching your case studies
A few years back, I was in a yoga studio getting my Shavasana on. After class, few of us chatted with the instructor who was behind […]