I used to work in fundraising for the University of Colorado Foundation. It was quite boring. And wildly unfulfilling. Because no matter how much money […]
online marketing
Capture attention and sell without hype using the case study sales page
You need a sales page that: Captures attention Connects with your reader’s pain/desires/fear Keeps them happily reading until they buy All without being hype-y or […]
How to get testimonials from live events with 3 mostly simple steps
Last week, I helped The Great And Powerful Abbey Woodcock and The Indomitable Chris Orzechowski get a testimonial from their awesome live event on how […]
How to close sales using Case Study Timelines
If you want somebody to remember something: Keep it simple Make it visual That’s how the brain operates. We think in pictures. Complicated stories mean […]