If you want somebody to remember something:
- Keep it simple
- Make it visual
That’s how the brain operates.
We think in pictures.
Complicated stories mean we may miss important details.
When I’m writing success stories for clients, I want to really drill home all the amazing things that can happen in their life.
But sometimes those details can muck up a story.
That’s why early on, I started using Case Study Timelines in my case studies.
There are simple visuals that show the key milestones customers hit thanks to the product.
Here’s one of the first case study timelines I ever made from a case study I wrote for Ramit Sethi:
This graphic makes it super easy for the reader to quickly see all the wonderful things that can happen if she buys.
It also shows how quickly she can expect results. Which is something every customer wants to know.
But here’s the other sneaky cool part about using these.
It also shows that this stuff didn’t happen overnight. So often, people make such big claims about what their product can do that the reader doesn’t believe them.
But with this, they get to see the progression the person went through.
They see it didn’t happen overnight. And the milestones they hit to get there.
It makes the story more believable.
And the reader who once doubted themselves and their ability to have success with your product/service start to think, “Oh, this actually does seem possible…”
So go forth and share case study timelines.
They make it easy for customers to see what they can achieve. It proves how quickly they can achieve it. And it helps them believe that they can do it, too.