You need a sales page that:
- Captures attention
- Connects with your reader’s pain/desires/fear
- Keeps them happily reading until they buy
All without being hype-y or throwing up a page that looks just like everyone else’s sales page.
What do you do?
Take one of your awesome case studies (you do have them, right? If not, email me at [email protected] and I’ll help you get some awesome ones) and use that story as your lead.
That’s what one of my clients did. And it has worked out very, very well.
Here’s a breakdown of how they did it. And how you can create an awesome sales page based around your case study.