If you want to get the attention of your best prospects and get them to say “Yes! This is the guy/girl I want to work […]
copywriting
Natural Selling: A 4 step sequence to trigger your customer to buy (Mark Michael Lewis case study)
Here’s a 4-step sequence for flipping the switch in your customer’s brain from “not interested” to “sign me up!” The key is understanding buying psychology. […]
How to use “Friendly Authority” to rise above your competition (Mark Manson case study)
How can you beat out competitors that have more experience, more fans, and more credentials than you? With a fun, easy little copy formula I […]
How to not blow an easy sale
Time for a bit more embarrassment. The other day I failed at laundry. Then made a video about it because there’s a copy lesson in […]