Time for a bit more embarrassment.
The other day I failed at laundry. Then made a video about it because there’s a copy lesson in there that can keep you from blowing easy sales.
A little hint: Sometimes people want what you have. If you’re not careful, your copy will be like a big cement wall blocking their way.
P.S. This has the weirdest sign-off in copy-tip-video history. But rather than reshoot (and mess something else up) I’ve decided to embrace the philosophy of “just put stuff out there and move on with your life”.