Recently I decided I was tired of driving balls 250 yards into the woods and picked up a book on golf by Jack Nicklaus. (And […]
copywriting
How to write copy that connects with your reader
A few weeks ago a friend of mine sent me some marketing material she was putting together. She made the same mistake nearly every expert […]
A clever way to find new clients
Getting your business in front of high-quality prospects can be tricky. The other night, while stuffing my face with tacos, I came across a company that […]