How many case studies does one need during one of them Jeff Walker-y product launches? Behold! An answer based off dozens of 6 (and a […]
case study
How to write awesome case studies part 13: Finish with the “level-up close”
Remember in Mighty Ducks 2… **SPOILER ALERT** Julie “The Cat” Gaffney replaces Goldberg, stones Gunner Stall’s triple deke (Glove side!) and the USA ducks defeat the […]
How to write awesome case studies part 13: Use the Pickle Rick Trick to know exactly what to stay in your story
You’ve already interviewed your happy customer. Now it’s time to turn their words into a sweet, seductive, succulent, sensational case study. But what the heck […]
How to write awesome case studies part 8: Use “Journey moments”
Everyone’s making the same boring promises. Not you, though. You’re making sexy, inspiring, believable promises. Promises that stand out. And get the reader to experience what it’s like […]