You’ve already interviewed your happy customer.
Now it’s time to turn their words into a sweet, seductive, succulent, sensational case study.
But what the heck do you say?
I mean, there’s like a zillion pages of awesome quotes you can use.
You just wanna throw them all in there.
But that would overwhelm your reader.
Their eyes would glaze over and this beautiful journey would be lost to the ages. Only to be dug up and rediscovered 1,000 years in the future by aliens seeking refuge on the apocalyptic wasteland earth has become.
And that wouldn’t help your sales much. Aliens are notoriously cheap.
So what do you do?
Why, use the Pickle Rick Trick to help you know exactly what to say in your case studies (or any marketing story you tell.)
You can learn about it in the video below: