Remember in Mighty Ducks 2…
Julie “The Cat” Gaffney replaces Goldberg, stones Gunner Stall’s triple deke (Glove side!) and the USA ducks defeat the scariest Icelanders the world has ever known.
And then the movie immediately ended.
Oh wait, no it didn’t. They went on to sing “We are the champions” around a fire as they roasted s’mores.
Because the climax is NOT the end of the story.
So goes with your case study.
You want to show the happy new life. The one filled with optimism and butterflies and rainbows.
And how that’s the new normal. Because all the old struggles your humble hero had before buying your product disappeared faster than Gordon Bombay’s hockey career after that cheap shot to his knee.
For more on why that’s important and how to do it, behold this video by a man some are calling “The Charlie Conway of Copywriting”.