Before you send out a case study, there’s one thing you must do to avoid humiliation and potentially hurting your reputation. Good news is it’s […]
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12 sexy ways to use case studies to grow your audience and boost sales
You went through all the trouble of creating a bitchin’ product that gets results. Then recorded their success story for a case study. Now it’s […]
23 Case Study Questions to create “Hero’s Journey Case Studies”
I’m always testing new case study questions in my interviews. Below are my go-to questions at the moment. Most I developed on my own. Some […]
How to write awesome case studies part 14: Keep readers engaged
“Thou shalt not be boring.” That’s one of the 10 commandments of marketing. Pretty sure Olgivy or someone climbed up a mountain and carved it […]