How many case studies does one need during one of them Jeff Walker-y product launches? Behold! An answer based off dozens of 6 (and a […]
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How to write awesome case studies part 39: How to know when your case studies are done
“How do I know when the copy is done?” I’ve wrestled with that question a lot. Your copy seems okay. But what about XYZ thing […]
“Drink scotch, watch some porn, and try again” — And other lessons from Copy Chief Live.
After 3-4 years as a copywriter, I’d only gone to one live event. I figured it was time to go out and meet people. And […]