“The problem with copywriters is they all think the sun shines out of their ass.” I was sitting in a coffee shop in Medellin, Colombia […]
copywriting
Case Study Breakdown: Marisa Peer Rapid Transformational Therapy
There’s a lot of talk in the personal development world about the subconscious mind. Gurus talk about how you can “flip a switch” in your […]
The 80/20 rule to generate leads online
Recently, I talked to the sales director of a $50 million Healthcare company. We talked about lead generation and he shared something cool. 80% of […]
It’s Not What You Say It’s How You Say It — A Simple Way to Increase Conversions With Your Copy
One of the funniest books I ever read was Douglas Adams Hitchhikers Guide to the Galaxy. What made it fun wasn’t the plot or characters. It […]