A few weeks ago a friend of mine sent me some marketing material she was putting together. She made the same mistake nearly every expert […]
copy lessons
Are you making these mistakes in your yoga ads?
Living just outside of Boulder I’m bombarded with yoga advertising all the time. With so many different styles of yoga – and so many passionate […]
When to hire a copywriter
A client of mine was skeptical about hiring a copywriter. He had been in his industry for decades, knew his stuff, and figured “Who better […]