Last week, I did a copy review call for four entrepreneurs. They all had successful 6-figure businesses. And they all made the same 3 mistakes […]
copy lessons
An easier way to turn your Deep Dive Survey replies into sales bullets
When I saw the 250 DDS replies I was scared. “Can I really make awesome bullets out of this?” I’ve done it before, and as […]
Sales copy teardown! Relationship and Intimacy Salon
Another sales copy teardown hot off the press! This time, we take a look at Kendra Cunov and John Wineland’s Relationship and Intimacy Salon. Some […]
How to tell if your copy is good (ask yourself these 3 questions)
Recently I decided I was tired of driving balls 250 yards into the woods and picked up a book on golf by Jack Nicklaus. (And […]