Here’s a 4-step sequence for flipping the switch in your customer’s brain from “not interested” to “sign me up!” The key is understanding buying psychology. […]
copy advice
Simple copy trick to stand out in a crowded market and make readers want what you have (Belinda Bailey case study)
If you’re worried about sounding like every other person in your market… And struggle to make it clear why your reader should buy from you and […]
How to make your copy more compelling using French Fry Persuasion (Tripp Lanier case study)
Tell me if this sounds familiar. You sit down to write copy for your workshop, coaching business, or online course. You know you’re supposed to […]
Sales copy teardown! Relationship and Intimacy Salon
Another sales copy teardown hot off the press! This time, we take a look at Kendra Cunov and John Wineland’s Relationship and Intimacy Salon. Some […]