Below a video on how you can turn your success stories into more sales. (There’s a major lesson from the movie Thor that can help […]
copy advice
Closing the sale (A lesson from Game of Thrones and Steven Pressfield)
Steven Pressfield’s Nobody Wants to Read Your Shit is loaded with great marketing lessons. One passage, in particular, has been burned into my brain for weeks. Apply […]
Turn your weird hobbies into sales
Two years ago, my friends and I decided to see what this Dungeons and Dragons nonsense was all about. I’d never done it as a […]
How to turn off your reader’s BS detector (Alex Allman case study)
Your readers don’t believe you. Your loyal fans, sure, they do. But the people who stumbled across your sales page after learning your name 3 […]
