Years ago I went to Ryan Lee’s FreedymFest 2. One of the speakers was Jeff Cavaliere. He started Athlean-X, a fitness company that was doing […]
case studies
Copy Chief Live Talk: How to Supercharge Your Launch Using High-Converting Case Studies
Here’s the talk I gave at Copy Chief Live in 2018. It covers: How to easily overcome objections like “I don’t have time” and “I […]
Attract Customers Using The Anti-Case Study Technique
There’s a big mistake people make in their case studies. People who sell online courses, coaching packages, and workshops make it all the time. If […]
How to make your case studies stand out (do these 2 things)
There’s an old saying in marketing: “Show, don’t tell.” Yet most of the case studies out there just tell tell tell. They’re nothing but quotes […]