“Every battle is won before it is fought” – Sun Tsu/Bill Belichick Earlier this week, I joined an awesome training by Joe Schriefer of Agora […]
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Identifying your reader’s “buying emotions”
If you’re like most businesses, you have multiple different types of people who buy from you — commonly known as avatars. What you may not […]
Ask this question to connect deep with your readers
You’re about to learn a single question for connecting deep with your audience When you hear their answer, you’ll have access to a hidden “emotional […]
How to stay at the top of your customer’s mind
You know your customer’s major desires, doubts, fears, and barriers when it comes to your product, right? How long ago did you find that out? […]