A client of mine was skeptical about hiring a copywriter. He had been in his industry for decades, knew his stuff, and figured “Who better […]
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Testimonials 101: Turn your customers into a powerful sales force
“What others say about you is 1,000 times more believable than what you say” -Dan Kennedy Testimonials are tiny nuggets of gold for any business. […]
How to sell with vulnerability ($500,000 case study)
Here’s a VSL transcript for the product The Millionaire’s Brain According to the description on Clickbank this message pulled in $500,000 in sales in just […]
The ad that made Dale Carnegie famous
Do you know who Dale Carnegie is? Do you know why you know who Dale Carnegie is? It’s not just because he was a pioneer […]