Here’s a VSL transcript for the product The Millionaire’s Brain
According to the description on Clickbank this message pulled in $500,000 in sales in just 2 weeks. As of Oct 1, 2014 it’s converting better than any other self-help landing page on Clickbank (there are 1,300 competing products in this niche).
What made this sales video so successful?
First, the landing page itself. On it they tell you how many people are watching the video in your area (right now 94 people in Aurora, CO are watching it). There’s also a box below the video, scrolling through the names of all the people that bought the product that day.
This info is especially important when selling a product like this. Any kind of “Here’s how to get rich” product instantly sets off internal “scam alarms” in most people. By letting the viewer know other people are watching and buying this product, they won’t feel like a “sucker” if they join in (after all, everyone else is doing it…).
Another key factor in this sales letter is vulnerability. As you will soon see, the man behind this video opens up his heart and shares some of the most painful and shameful moments of his life. Why? Because it gives the audience a chance to connect with him. The more connected they feel, they more willing they are going to be to trust him – and buy his product.
Without any further ado, here is the transcript of the video (my notes in red):
Imagine… every dream you had as a child came true
[Video is little glowing lights with a dark background, which they cut away from and mix with images of personal jets, mansions with the words PAID across it, and other images of extravagant wealth]
Imagine you had enough money to live anywhere you wanted…
Work as much as you wanted…
And answer to no one…
Imagine you were a millionaire.
It’s possible. But only if you know how to change your brain.
The most important video of your life begins in
Video starts off helping the person paint a picture of the life they want. Then throw in that twist to get them hooked: “It’s possible. But only if you know how to change your brain”. Now the viewer’s interest is piqued and he has a reason to keep watching.
[Video is now showing you the words as the narrator speaks them]
If I told you I could give you the brain of a millionaire in the next 7 days… would you take it?
If I told you you could get that millionaire brain… and be propelled almost effortlessly towards a lifetime of true wealth…
Just by watching a few movie previews… would you do it?
Think that sounds impossible? Well buckle up. Hold onto your hat. Because here we go.
Making a BIG promise right off the bat. That’s going to help keep the reader engaged until they see how that promise can be fulfilled.
Listen… You’re skeptical. You’ve heard big claims before and they didn’t pan out. I get it.
If you are anything like I was, you’re also frustrated. Frustrated that there never seems to be enough of the month left at the end of the money…
That your dreams of retirement are fading… and your expenses keep going up…
Some of you are carrying debt you can’t ever seem to shake…Others have tried starting businesses that flop…
Or they succeed and wind up being just as much work as your old job…
You secretly ask yourself “Is this it? Is this what the rest of my life is going to look like?”
You know, deep inside, that unless something big changes, this is exactly what the rest of your life is going to look like.
Rather than getting to how he’s going to fulfill that promise, he’s now highlighting the major problem the viewer is facing. This stirs the desire to eliminate those problems. The sales video isn’t just about moving towards a rich life, it’s about moving away from a painful one. That makes it twice as strong.
If you can relate to that… I have very good news for you.
The answer to all of this is right under your nose.
You’re about to discover what separates you… from A Bill Gates…or a Steve Jobs…
I already know what separates me from them – knowledge of computers. They should have picked a more diverse range of billionaire – maybe go with Steve Jobs and Oprah.
The secret is the reason that the rich continue to get richer… And the poor keep getting poorer…
It’s the real reason you will keep buying course after course about how to make money… and while your bank account continues to hover around empty.
In just 5 minutes into this video… You’ll know that secret. And when you do, you’ll know exactly how to turn your life around 180 degrees… and easily create incredible and dependable wealth in your life… faster than you ever dreamed possible.
Making a promise that I’ll know in 5 minutes is going to help me stick around for that time. Let’s see how he uses that five minutes…
You will remember the day you found this video… for the rest of your life.
So I urge you, remove every distraction around you. Turn off your phone. Lock the door. Turn up the volume. And stay completely focused until this video is totally finished.
Because in addition to learning this secret… I’m going to give you something for FREE at the end of this video that can make you a tremendous amount of money on it’s own…
What viewer won’t hang around a few extra minutes just to see what that could be?
We’ll be removing that gift in a few days. This is probably your only shot at getting it.
[Cut to a close up of a man’s face]
Hi, I’m Winter and I’m the owner at one of the fastest growing online companies in the world. I also do consultation work for Fortune 500 companies regularly on how to help employees and board members achieve better results.
The viewer is skeptical this is a scam, and this introduction helps alleviate that a little, but not too much. If he said which Fortune 500 companies, it’d be easier to believe him. If he said what “better results” meant, it’d be easier to see him as legit. Right now I’m thinking he just gives lame corporate talks about “promoting synergy” or some nonsense that doesn’t teach anyone anything useful.
And today, I have something to tell you.
Because if you aren’t where you want to be financially, you better listen carefully…
It isn’t your fault.
That’s right, it’s not your fault at all.
It’s not that you haven’t worked HARD ENOUGH
It’s not that you haven’t been using the law of attraction RIGHT
Believe it or not the problem is not in your conscious mind…
Or even your unconscious mind…
No. There’s a force going on behind the scenes that is far, far more powerful than all of that. Something that decided how your life was going to go when you were just a baby child. Something you were never taught by every other method about how to be wealthy really works.
How many people mentally berate themselves every day for not having the money they want/think they deserve? He’s coming into the conversation they are already having in their head and consoling them. Good way to connect and get the viewer on his side.
And in order for you to understand that and what it is, there’s a story that I need you to hear.
[Real Footage from Channel 9 News]
[News Reporter] “Breaking story: Overnight a car crashed into a wood shop in north Portland leaving a big mess for the owners. This happened around 1 o’clock this morning near North Columbia and Interstate Place.
Look at that video, the entire car is in the building. Police on scene tell that someone was sleeping upstairs when the crash happened but that person is okay. No word if the driver was hurt.”
[Back to narrator speaking with the words he is saying on the screen]
It was Columbia Ave in Portland Oregon. There I was drunk, behind the wheel of a Toyota Matrix that had completely lost traction with the road. As that car spun round, any sane person would have gripped the wheel like a bear protecting its cub.
Me? I took my hands off the wheel…Because in that single moment… in the calm eye of the storm… I was happy to die.
Your probably wondering how I got to that point. And I’ll tell you. You can call it bad karma… You can call it bad luck… Or a punishment from God.. It’s up to you. All I know was that in the year 2012 life had dealt me a merciless beat down.
It started with a buzz on my cell phone. It was about my mother. She had been battling some health issues… and thus far it was an ‘unknown disease’… she was being rushed to the hospital. They really had no way of treating it. Experts flew in from everywhere. It went on for months.
Until she became TRAPPED in her own body, unable to communicate or even move. Ultimately, she chose to end her life. No, she didn’t silently one night kill herself… she took advantage of some laws in her home state, which allowed her to ingest an actual death pill…
Her demise was scheduled on a Monday morning. I painfully remember the days leading up to that Monday.
The state provided assistance in what was needed. She took her Pill.
She took a lot longer to go than she was supposed to. I held her in my arms as she took her last breath… whispering to her that her children would all be okay…
You’d think I”d have a minute to morn for my mom.
I didn’t have a second.
This is why they made the promises at the beginning. To make sure the reader sticks through this story. And they include the story because it humanizes Winter. He’s not some pushy salesman. He’s ripping his heart open and showing us his most painful moments. Powerful way to get the viewer to connect with him. And trust him. And like him.
I was trapped in a relationship with an abusive girlfriend… that I didn’t know how to leave.
…and I was also trapped in debt… because a few wrong moves in my catering business left me in debt to the IRS… to the tune of $32,000 that I had no way of paying back. AND guess what?
When you’re over $25K in debt to the IRS they don’t accept installment plans. How kind of them.
They would be levying my bank account soon. So I took a low paying IT job to try to stop the bleeding… But I lost that job on my 26th birthday… 2 days before Christmas. With no end in sight for this real life horror film… I turned to the bottle…
One shot led to another… and before I even know what was happening… I was a raging alcoholic.
I know it seems hard to believe… that all this could happen to one person in a single year. I didn’t believe it either. Which is why I had to drink enough to make sure I never had to face it.
That’s why I embraced death that night in the car. Because whatever death was… it couldn’t possibly be worse that what I was feeling.
Now let me bring you to August of 2014…
As of today I haven’t had a drink in over 23 months
And see that? That’s me jumping out of a plane in New Zealand TOTALLY SOBER.
And this? This is what I call home now. These are my cars.
[Screen shots of a nice home with a pool and a handful of fancy cars]
And since that bad accident, I’ve made well over 1.5 million dollars from an online business I started…
This making me the fastest growing internet marketer to date.
Which is why everywhere I go people pester me constantly with the same question…
“So what’s your secret?”
We’ll get to that now.
Creating a very strong “before and after” image here. The before is far worse than the position the viewer is likely in. And the after is where the viewer wants to be. That creates the intrigue of “what was the turning point?”. It also adds an element of “if it can work for a guy who was as low as Winter was, surely it can work for me…”
Well… after surviving the drunk incident… I found myself in jail. For several days. With no booze to dull my emotions. No real distractions. There was just me and my thoughts.
And something really took me all of a sudden. I began to notice all the negativity floating around in my head… About life. About myself. About my abilities to do anything right. About how I’m no good with money.
How I didn’t do enough for my mom. How I will never find someone who truly cares about me.
Once again, vulnerability. He’s letting you into his thoughts/feelings in his darkest times. Why? Because that’s an incredibly fast way to connect with the audience on a deep level. It’s also getting the reader emotionally invested in the story so he’ll keep reading… and may even start rooting for Winter.
Why was I thinking like this? I’d never thought like that before…
It was like I’d been poisoned mental toxins somewhere down the line… Ever since the tragedy with my mother, that event kicked off a destructive pattern that was destroying my life.
It was my own mind that had become my enemy.
When I got out, I went online to find something that would get me out of the real prison…The mental prison I’d created for myself.
I tried it all. Maybe I was just stubborn. Not really sure. All I know is I bought about 20 different personal development products…
Nothing worked on me.
Still addicted. Still broke. Still angry.
I religiously practiced the law of attraction…
I tried hypnotherapists… meditation… I got this feeling that something was missing… like I was looking in the wrong place…
The problem was deeper than my thoughts… because my thoughts just kept snapping back to the way they used to be… No matter what I did.
Here he identifies with the viewer, who has likely tried the specific things Winter mentions and not gotten the life-changing results he hoped for. That’s knowing your audience.
One day I was flipping through a book and came across a quote form one of the greatest doctors in history.
“From the brain comes all joys, delights, laughter, and sports, and sorrows, grief, despondency, and lamentations. By the brain we become mad and delirious, fears and terrors assail us… all these things we endure from the brain, when it is not healthy…”
I started to think about it. What if my brain was behind all this? Maybe my brain was the reason I wasn’t able to “Think and Grow Rich”
Ummm, isn’t the the exact premise of Think and Grow Rich? Using your brain to steer your life towards wealth and abundance? Regardless this may still connect with people who either think the book is nonsense, or read it and didn’t experience a drastic change in their life. So even though that sentence may not make sense, it still connects with the way the audience feels about that book.
The more I thought about it… the more it made sense to me.
I’m a programmer. And I know that if your hardware is shot… you can have the best software… and it just won’t work.
And if you pour the best wine… into a broken glass… well that won’t work either.
Nice imagery to help the viewer really understand what’s going on.
I figure that’s sorta what’s been happening with all the work everyone is doing with their thoughts…All their hard work is falling through the cracks…
I had no job. And I love to learn new things.
So I went all in. And spent over 100 hours researching the brain.
He’s beginning to establish himself as an expert… but 100 hours researching the brain isn’t all that impressive. He’ll need more. I can stumble onto any University and find a Sophomore psych grad who spent 100 hour studying the brain just in the past 2 weeks… I wouldn’t call him anything close to an expert nor would I pay him to teach me anything.
And this is what I found out…
Your brain… has over 100 billion neurons. Sort of like cities.
But these cities are not all connected. If neurons have highways (called synapses) connecting them to each other. The electrical signal flows and that part of the brain works better.
What I discovered next was huge. After it was all said and done… I realized that if you saw a map of these neural connections… You will see a map of your life.
WTF? “A map of your life” ? Go ahead and explain that one please…
It’s amazing. Your brain is basically a roadmap that decides what direction your life will take.
It decides how you react. How you process information. How much motivation you have. How much musical talent you have.
And most importantly… the creativity… planning ability… and motivation… that makes people rich.
This part seems weak. We already know the brain “processes information”, affects our motivation, talent, creativity, planning, etc. It doesn’t take 100 hours of research to figure that out… If it wasn’t for his strong promises in the beginning, he might lose people here.
Well it turns out rich people’s brains are conditioned one way… And most other people’s brains are conditioned another. THAT is the difference between you and Bill Gates.
The idea that rich, successful people are just “wired differently” is something people want to believe. It’s an out for the viewer. Proof that his shortcomings aren’t his fault (backing up the claim made at the beginning). So the small amount of credibility (100 hours of resarch) backing up this claim can be overlooked since this is something the viewer wants to be true.
If he hadn’t made money with Microsoft, he’d have made money somewhere else. Because he had a rich persons brain.
That’s why when rich people start one business successfully, they usually are successful with others too.
Because it doesn’t really matter what business they are in… they are wired for success. It just comes naturally to them.
They have very strong neural connections in the qualities that make you successful with money.
Acumen. Forsight. Drive. Inspiration. Risk Assessment.
Then there’s “the rest of us”. We’ve got roadblocks in those areas. We try to break through to wealth, but we just keep hitting up against the wall and going back home…Because those pathways just aren’t open to us. It’s like we’re stuck on repeat.
That’s what each day seems a little like Groundhog Day. You go to the same job… taking the same roads… drinking the same coffee… And getting the same results.
You know that quote: “Most men lead lives of quiet desperation and go to the grave with the song still in them”. That’s what he’s tapping into here. The quite discontentment so many people have with their everyday life. He’s getting at the deeper emotions here, which is far more powerful than hype-filled promises of ” here’s how to get rich so you can buy a private jet!”
But how do you change it? Is it even possible to change it? Well nobody thought you could…Until scientist discovered, only recently, something called Brain Plasticity… The ability to reshape your brain.
This was the golden nugget that I was looking for…
I spent another 75 hours just on brain plasticity…
I figured if I could reshape my brain… I could reshape my life…
I went through hundreds of government studies, hundreds of academic research papers… (I knew the librarian like a brother).
Until I’d read every article I could about brain plasticity. Then I delved into the medical research…
Until, one day…
I discovered a small government study done in 1993…
With 50 college students…
In the experiment, they found they were able to create radical changes in neural function… allowing them to get 25% improvement in a new skill in just 7 days…
Just 7 days to a new brain!
Going into detail on a specific study backs up the claim that “I read every article I could” and keeps it from sounding like empty hype. Plus, it adds legitimacy to his program which (as you’ll soon see) is modeled after this study.
How is this possible?
I found out the strategy they were using…
I couldn’t believe it. This was a true breakthrough…
How come I didn’t hear about this in the news…
I didn’t know, but I knew it was powerful…
Money problem were at the top of my mind… So one of my first thoughts was what if I used this for wealth?
What if I could use it to get me out of this financial mess?
So I started using the method…
For all the key parts of the brain needed for money making… Tweaking them to make them work for me, and for that specific purpose…
It was really weird.. But after a few weeks of doing this… I noticed my attitude started to change.
I started to see things more clearly…
My dreams about money just came into focus, and became more real to me… more doable…
Suddenly I knew exactly what I needed to do… and with no hesitation I started to do it.
All that procrastination, and laziness that was keeping me on the couch was gone.
Again tapping into something deeper than money that the viewer wants: Drive.
I started to really enjoy the work I was doing. It just flowed… Ideas started to come. Good solid ideas… I started moving forward… And I was actually attraction partnerships that I never was able to get. People just looked at me differently. Like I was going somewhere…
I launched my first product, and it took off… made $22,489 in the first week it launched… I was shocked. The next week it made $45,489! Now I was floored. And it kept growing from there… I had to hire 3 support reps just to keep up… By the end of the year, I turned around and realized I had netted over $1.2 million!
I had cleared all of my debts… Bought my first home… and paid in cash! And a girlfriend who I absolutely love, who loves me back just the same… it all came back to that method. The method was great, but it took a lot of time and effort to do… So the programmer in me asked… “How could I make this more efficient?”
I wanted to see even bigger results even faster… and why not make it more fun… so I actually enjoy doing it.
Look at all the benefits he’s highlighting here. This thing he figured out 1) Gave him drive 2) Landed him obscene amounts of money 3) Attracted business partners and a girlfriend… And now he’s hinting the process that allowed him to do all that can work faster and be fun! That’s a lot of very specific benefits anyone would want.
I was watching a movie preview at the time… and I thought to myself… Everybody loves movie previews… and they really seem to really have a big impact on us at a deep emotional level… How much more powerful would that be? What if I combined the power of a movie preview to this brain reshaping method…
Well guess what…I ran an ad on Craigslist for people willing to partake in a one week experiment. We used the movie preview method. And I was absolutely astounded. My method beat out the previous experiment by 120% in the same 7 days. With one catch… instead of spending 30 minutes a day, we were spending just 90 seconds… 2 times a day.
Word got out about this experiment… You may have seen our “brain miracle” featured in several major medical news sites…
Today I have several neuroscientists… who swear by my “movie preview method”. We’re currently working on a published study in a major peer reviewed journal. One of the first people I tried it on… was my sister Cara. She was unemployed for 2 years… (Yup. It runs in the family.)
Lots of credibility indicators here. They’re not very specific though, which makes them harder to believe. Good thing Winter established all that trust and likeability early on in this letter. Helps him earn the benefit of the doubt.
She watched the “movie previews” every day for an entire month… she landed a new job by day 12. She swears by this method now…
I wanted to see what would happen if someone used it who already had some money. So I offered to do it for an entrepreneur known as CJ. He said “Why not…”
In the first 3 months after using it his profits went from $120,000 per month to $350,000 per month.
He told me he couldn’t describe why. Things just seemed lighter… easier. He was more creative. He was having more fun.
I began to realize that… this was it. This is what the world had been missing. This is the real road to true wealth. It turns out… true wealth is only built on a certain kind of brain. I created the system to shape that kind of brain…
Everyone’s looking for that “magic bullet” that’s going to make problems disappear easily and bring in a new, better life. The more you can believably make your product look like that magic bullet, the more you’ll sell.
I’ve now perfected the system so well… that like clockwork, I can get someone started with the system… and see their income rise at least 20%, 30%, even 50% in their first month of using it. In short, I can now confidently say… that I can hardwire your brain for wealth… Giving you the brain of a millionaire.
A big promise – but not too big. An income increase in the 20%-50% range is big enough to get the reader excited, small enough to be believable.
All the right neural pathways… So you think like a millionaire… Act like a millionaire… You will get the results of a millionaire… And that’s why I call this system The Millionaire’s Brain. The surest and fastest way to live out your financial dreams…
How do I know? Because I did it for myself… have a look. This is what my bank account looked like after just using this system for 6 months…
[Screenshoot of Chase Bank account with available balance of $283,255.06]
And I’m not the only one… Check this out:
[Cut to video of a man on his webcam]
It’s Jason. I just wanted to get in touch with ya. To let you know that the Millionaire Brain has been the most rewarding experience of my life. I felt like I was tied up my whole life. Suddenly, I’m free. Suddenly where I saw misery, I see opportunity. I have the motivation, the drive. My wife, she can’t believe that I am finally taking action on the business that I’ve always wanted to start. Oh and get this. I just made $6,486 this past week. I have a clear chart of one million dollars and I’m not gonna stop until I hit it.
“Suddenly, I’m free” – Again going for the deeper emotional core of what the viewer really wants. It’s not the money, it’s what the money will do for him.
[cut to video of a woman on her webcam]
Winter, thank you thank you thank you. I don’t fully know how to thank you. I’ve been promoted twice in the last six months. That never happens at my company. My income has increased from $45,000 a year to $65,000 a year. I can totally see that corner office coming my way. You know I can’t quite say that I understand how it really works, I just know that it does. Obstacles seem to just disappear. I can truly say that I have the millionaire brain. thank you.
This is a bit of a smaller promise for those who just can’t believe they’d be able to become a millionaire . A $20k raise is still huge, but more reasonable/believable.
[cut to another man in front of his webcam]
Winter my buddy! You know me from high school. You know I started out in finance and then I went on to day trading. You were always the smart kid in the class so when I saw you had a course I had to try it. Get this: I was barely eeking out a living before Millionaire’s Brain… after the course, I am profitable on 72% of my trades. They’re now offering me the biggest account in the firm. Everybody keeps asking me what my secret is (*laughs*) that’s between you and me. I’m keeping the secret to myself.
[cut back to white screen with the narrator speaking the words on the screen]
Folks… These are real testimonials. These are just 3 our of the hundreds of stories I’ve received from the Millionaire’s Brain success. Their lives will never be the same…
Give me 7 days… And I can do it for you. I can give you a new brain… With all the power, creativity, and the drive you had when you were a child… With all the opportunities of an adult… a brain that’s faster… smarter… more confident… more savvy. A mind that thinks just like the rich…
The “Give me 7 days” line is huge. Nobody wants to wait months for results. And it makes the promises more concrete since the viewer will have a deadline to tell whether or not the systems has been working.
And you’ll be able to do it just by watching 90 second “movie previews” and going through the Millionaire’s Brain Product. I’ve taken all of the most powerful modalities…
The ones that have gotten people the most results… in the shortest amount of time. Through hundreds of hours of testing. Now it’s easy as pie. And it is by far the most advanced personal growth system yet.
As I may have already mentioned… it’s called… The Millionaire’s Brain.
With the Millionaire’s Brain… You don’t need to do any research. We’ve already tested it through and through… All you’re going to do is press play on these 90 second “movie previews” and use the Millionaire’s Brain… Follow our simple routine that fits right into your normal day… And your brain will start to change… Connections will start to be made… You’ll notice it… Because your feelings will change… Your moods… You’ll notice new perceptibility… new curiosity…
You’ll be able to plan your financial future with crystal clear clarity. Desire to get up and go after those like you’ve got a jet pack…
That’s right. Just by watching these short videos, and using the product. You can delete the failures of the past. So there are no limits to your future…
Strong imagery, with the “jet back” and “delete the failures of the past”. This helps the viewer clearly define what he’ll get with the product, creating a stronger desire to take action and buy.
Suddenly see absolutely everything you need to do to create the financial future you always dreamed of…
Doors will start opening to you… It’s really a full scale reboot on your entire life…
Imagine… No matter how old you think you are… Bring back the spring in your step. To have a better sense of humor. More likeability. More intuition.
Imagine… you could just eliminate procrastination from your life. I’ll show you how.
Imagine you had remarkable goal setting and power of execution…
Imagine being calm under pressure… Always “on”… The ability to focus 6 hours straight without taking a break.
Once again going into the deeper benefits the viewer really wants – beyond the fat bank account.
It’s way easier than you think… When you know to change your brain… We’re just going to remove the roadblocks. Using these short little ‘movie previews’ will automatically clear away the dirt… The glue… The viruses that have been plaguing your brain.
You don’t really know what you’re capable of… but you will.
The Millionaire’s Brain is going to leave you a brain like a “new man” or a “new woman”. Because your “computer hardware” is going to be brand new. Get ready to swap out your old brain… for the Millionaire’s brain.
Here’s the tools we’re going to give you inside the Millionaire’s Brain…
We’re going to give you access to…
The Brain Reboot. It’s just what it sounds like. It’s going to remove all the things holding you back from being rich and give you a completely fresh start.
Brain Shaper. This is where we mold the fresh brain into the millionaire’s brain. You’ll feel the changes in the very first day.
Brain Optimizer. Making your millionaire brain work faster and more efficiently and how to keep up to doing it…
Notice how each tool builds on the one before it. First, purge the junk from your mind. Then shape your brain the way you want it, then crank that sucker into hyper-drive. Breaking it down into these steps adds a logical component, so it makes more sense why the systems works. Now they can logically explain to themselves (and anyone else) why and how it works.
In addition we’re going to include the most coveted manual to wealth I’ve ever seen. You will have a complete map, from where you are, to over $1 million… and you won’t even have to think about it. We’re calling it The Money Code.
“You won’t even have to think about it” – That’s what people want. Maximum benefit, minimum effort.
Now, there is one more product I want to give you… Although I can’t offer this for long.
This product is called The Millionaire Mindset. If you have the right thoughts, on top of the right brain… it can multiply your results 5 times over… That’s a fact.
From the few people who have combined the Millionaire Mindset with the Millionaire’s Brain… The results are just going crazy… Up as high as 70% over those who just used the Millionaire’s Brain alone.
That’s something serious. And the speed of getting results going up about 45% on average…
But I also want you to know… that when you’re in the Millionaire’s Brain program… You’re guaranteed to succeed.
So after highlighting all the benefits the product does, he’s now saying “Oh by the way, I’ll give you something that makes this product work 70% better”. The viewer has slowly come around to the point where he’s almost willing to buy – and now he finds out the thing he’s actually getting is 70% better than he thought it was. That’s going to get him excited. And that excitement is likely to lead to action.
[Cut to Winter talking into the camera]
Because I’m going to be there for you. Making sure you do. I’m going to be there for you every step of the way. Along with my team. Holding your hand. All the way to the finish line. We’re here until you’ve reached your financial goals. Because we’re doing this together.
I know you’re thinking about the price of the Millionaire’s Brain. And we’ll get to it. But first let me ask you…
What would you pay for someone to save your life? No honestly, is there anything you wouldn’t pay? What about saving your financial life? What would you pay if you knew someone could do that for you?
Now I know it’s hard to say, because it’s hard to put a price on being able to live the life of a millionaire. But we had to start somewhere… So we thought about the fact that some centers license our program for $5,000.
My first thought was $1,000 because my colleagues took one look at the program and said if you don’t charge at least a grand, you’re selling yourself short. While I appreciate that advice, I’d rather worry less about myself and more about you. Because I’ve already made my fortunes, and now I believe it’s your turn. Which is why I slashed the price from $1,000 to $500.
Now some people have told me they still can’t afford the $500. So I considered $250. I even thought about $150.
Now what I’m basically going to do is give you all the profits I would’ve made. And just to ensure I’m covering my own costs, I’m now going to give you the Millionaires Brain for just $47. Not a penny more.
And this applies only until we reach the amount of people that we can handle. Once we fill up, we’re full. Nobody else will be able to get in no matter how much you try to beg or plea with us.
That long explanation of the price helps the viewer feel like he’s getting a bargain. Had he just come out and said the price, the viewer would be far less excited about it.
[Cut back to narrator saying the words on the white screen]
I know some of you are still skeptical. Thinking “Do I really know if it’ll work for me like they say it will… Or is this going to be a repeat of every other over-hyped product I’ve bought?”
So this is what I have to say to that: Don’t believe me. Don’t trust me at all. Just try it for yourself.
Love that challenge! “Don’t believe me”. Almost makes me want to believe him out of spite.
Though a line like this might not work in every ad. Had he not taken the time to go into his back-story, creating that connection and trust early on, I’m not sure it would have had that same effect. Had I known nothing about this guy, my reaction may have been along the lines of “Fine, I wont”.
I’ll give you 60 days to try it. And I’ll let you decide if I’m telling the truth. How am I going to do that? Because I’m going to protect you fully…With a Double-Barrel, No-Questions-Asked, 100% Money Back Guarantee…
If you don’t feel like you have a new brain… if you don’t feel brand new… I’ll give you your money back. And if you’re not happy with the product for any old reason at all… I give you your money back. You say the word. You got it. We don’t mess around about it. I know you’re going to be singing the praises of this product.
Notice how he didn’t just go straight into “if you’re not happy I’ll give you your money back”. He started with a promise – that you will “feel like you have a new brain”… and “feel brand new.” He even ends with a promise that you’ll be “singing the praises” of the product as an extra punch. These promises add substance to the guarantee. Now they have a benchmark of what being happy with the product means and looks like. So the guarantee is a stronger claim than merely saying “If you’re not happy I’ll refund you”.
Folks… I was given the greatest gift of life. The ability to take my brain and rewire it. The gift that saved my life. I want to give that gift to you. I promise you, when you change the brain, everything else changes all the way down…
I’m offering you the ability to really fully experience everything life has to offer. To stop wishing for what you want and to start DIALING in what you want… It’s so simple… You’re gonna laugh when you see it. All you need to do now is go get it.
I’m going to ask you to take your mouse and click the yellow button below to secure your copy of the Millionaire’s Brain.
When you click the button below… You’ll fill out a short form on a 100% secure page. And then you’ll get instant access to the Millionaire’s Brain. Even if it’s 3AM.
Follow along. Watch the movie previews, go through the product… You will be sing tangible results in your bank account… in just 7 days. Hit that button now. After all… What’s the cost of NOT doing this?
What’s the cost of going along the rest of your life with a brain that’s wired for failure? How many more late fees can you stomach? How much longer can you stand that debt? How long can you spend worrying about how you’ll support yourself when you’re 80? And all those overdraft fees… What about the stress? What about your health?
Time to motivate the customer to take action. And how do you do this? It isn’t enough to just show the viewer all the great benefits of purchasing this product. Now he’s showing the costs of not purchasing the product.
People have two motivating drives – towards pleasure and away from pain. By stimulating both those drives – like Winter is doing here – he’s more likely to motivate the action he wants the viewer to take. Ordering the product.
Instead you could be traveling… Getting regular massages. Learning new languages… Pampering your spouse… And pampering yourself. Why not…right?
You’ve struggled enough. Let me help you reach your dreams… And let’s start right now.
I want to get this program in your hands. And I can in the next 120 seconds, so we can begin the transformation process.
Listen to my instructions carefully. Hit the big yellow button below. Right now. You’ll see a page like this: [screenshot of order form]. Fill out the form there. Then we’ll give you some really cool ways to customize your order. And you’ll be directed right to the product. So you can develop your Millionaire’s Brain… in the next 7 days.
Do it now. I’ll see you on the other side.
[A few moments of silence]
Whether you’re interested in buying… you’ll want to pick it up anyway. Why?
Because this site might now be here tomorrow. And you can always refund if you’re not happy. In fact, you can refund for any reason at all. That means there’s nothing to lose. And a wealthy life to gain. Don’t even feel bad asking for the refund. Our support staff won’t even know your name. And heck… that’s what the guarantee is there for.
Creating scarcity for a last second push with the line about “this site might not be here tomorrow”. Clever wording because it’s true, theoretically the site could be down tomorrow. But let’s face it… these guys have no plans of pulling this offer anytime soon. (If they did they would have been more specific about it). So they’re being honest, and yet creating scarcity out of nothing. And that scarcity is going to give the viewer that last second nudge to act now. Just in case Winter is right about the site disappearing…
Hit the button below. Let’s start bringing wealth into your life.
[Video goes blank for a few moments, then the narrator comes back to answer “questions” the viewer likely has… which I won’t dive into]