When I saw the 250 DDS replies I was scared. “Can I really make awesome bullets out of this?” I’ve done it before, and as […]
how to improve sales copy
Closing the sale (A lesson from Game of Thrones and Steven Pressfield)
Steven Pressfield’s Nobody Wants to Read Your Shit is loaded with great marketing lessons. One passage, in particular, has been burned into my brain for weeks. Apply […]
How to make your copy more compelling using French Fry Persuasion (Tripp Lanier case study)
Tell me if this sounds familiar. You sit down to write copy for your workshop, coaching business, or online course. You know you’re supposed to […]
How to write compelling sales copy that doesn’t sound “salesy”
Here’s a quick video that will: 1) Show you how to write copy without sounding “salesy” (in fact, this can make it physically impossible to […]