How can you beat out competitors that have more experience, more fans, and more credentials than you? With a fun, easy little copy formula I […]
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How to make your copy more compelling using French Fry Persuasion (Tripp Lanier case study)
Tell me if this sounds familiar. You sit down to write copy for your workshop, coaching business, or online course. You know you’re supposed to […]
Star Wars and sales copy: What you can learn from a $30 billion franchise
You know why Star Wars is so popular? George Lucas created an incredible world people want to be a part of. A little green dude […]
Sales copy teardown! Relationship and Intimacy Salon
Another sales copy teardown hot off the press! This time, we take a look at Kendra Cunov and John Wineland’s Relationship and Intimacy Salon. Some […]