I saw a cool video that can help you with your relationships and your business. It’s been on my mind for days so I wanted to share it.
It’s from my client Rhonda Britten — she calls it the “⅓” rule.
The idea is this:
Of all the people you meet, ⅓ will think you’re awesome.
⅓ won’t have much of an opinion about you.
And ⅓ won’t like you.
A lot of us tend to focus on those 2/3 people who don’t care for us.
We want to win them over because when we do, we feel good about ourselves — like we accomplished something.
However, if we focused on the ⅓ that think we’re awesome, we’ll have a better life.
We won’t feel like we’re not “good enough.” Or feel we need to be different from who we are.
Instead, we’ll be surrounded by people who vibe with us. And that does wonderful things for your happiness and confidence.
This can help in life and business.
One obvious example of where I see this in life is with dating. People chase after the person who doesn’t seem that interested in them rather than the one who is asking them to hang out.
As for business, people are obsessed with generating new leads and reaching a wider audience.
They say things like, “EVERYONE would benefit from my program! We need to get everyone to buy!”
And sure, it may help everybody. But if you dig into your sales data, you’ll see there’s a certain type of person who is your best customer.
They’re fun to work with. They get amazing results. They don’t need as much persuading. And they sing your praises to everyone they know.
Focus on getting all of those people rather than all the people.
In other words, look to deepen your reach rather than expanding it. Get all the right people instead of chasing after the wrong ones.
Here’s how you can do that:
I recently did a launch with a client that broke records for revenue and profits.
There were two things we did that moved the needle a lot:
- We shared stories of our best customers before and during the launch. These weren’t fluffy “behavior and after” testimonials, we went deep and actually shared helpful lessons about our framework. This attracted the right buyers to us and proved our course could help them.
- We gave our best customers more ways to give us money (and more opportunities for us to help them) by adding a bump offer and two upsells. We also created a low-ticket downsell for people who couldn’t afford the more expensive course or simply weren’t ready for it yet.
The upsells, bump offer and downsells alone added $125,000+ to our bottom line.
So some takeaways:
- Rather than trying to get EVERYONE to buy your stuff, drill into your specific avatar and look to get all those people to buy
- Create multiple offers for those people. Include 2 upsells and a bump offers so you can maximize average order value (our AoV shot up by about $300.) And have offers at different price points so people can get in the habit of giving you money and getting blown away by the value you deliver.
- Share stories of that avatar. Make these in-depth stories that connect with your audience, educate them about your methodology (why it’s different, why it works,) and inspire them to take action. (My case study book shows you how to do that.)
This will help you get a super-optimized funnel.
From there, you can expand and create new funnels for different types of avatars. The result is you’ve got a wide range of people funneling into your business.