Here’s a super cool case study for Tony Robbins’ Unleash the Power Within (UPW) workshop.
What’s super cool about this is they interview a couple. They get both sides of how this can help improve a relationship.
I did something similar for a case study in the parenting marketing. We interviewed a mom and her adorable 9-year-old daughter. They told us how the program changed their relationship. It was faaaaantastic. If you can ever do the dual case study, go for it. It can be tricky to navigate but it adds a new dimension that makes the story interesting.
Anyway, the fact they interview a couple isn’t the only thing that makes this case study awesome. Here’s a breakdown of what they do well along with a few things they could tweak to make this even more powerful and close more sales.
Case Study Breakdown
The case study starts with Sergio and Rebecca introducing themselves. Then Rebecca talks about the benefits of going to Unleash the Power Within as a couple. And how that helped her and Sergio get on the same page around certain limiting beliefs so they can grow together.
What’s great about this is now young couples can see this case study and realize UPW is a great way to strengthen their relationship. Or someone watching who was thinking of going themselves may now think, “I’d love to get my wife/boyfriend into this. I should send them this video so they can see what it’s about and how it could be good for us…”
And Bam! Just like that Tony sold 2 tickets instead of 1. All because he created a case study targeted at young couples who want to improve their relationship.
The only change I’d make here is I’d go deeper. Rebecca talks about how they have shared limiting beliefs… and something about how their relationship was already great but UPW helped it go to the next level. All good stuff. But it’s vague. It would be much more compelling if she went into specific details around what those limiting beliefs were… how they affected them individually and as a couple… and what “going to the next level” in their relationship looks like.
Sharing more detail around what their limiting beliefs were and how they impacted them can the viewer feel more connected. The viewer likely has some version of the same limiting belief. So sharing that helps them see their own problem more clearly. And sharing what that “next level” looks like helps the viewer see what is possible if they go to UPW.
Next, Rebecca goes on to share a highlight moment from the program. She talks about how she was crying and hugging Sergio and telling him how much she loved him. This is the second-best part of the case study. Because it gives the viewer a peek at what they can expect if they go to the program. It gives them a sense of what it feels like to be in that room.
One thing I’d love to add is what exactly led Rebecca to have this reaction. Was it from the event overall? Was it from an insight she discovered?
Either way, it would be great to share that detail. Here’s why:
Sharing what led to her reaction can help the reader feel like they are in the workshop with her. It can help them feel what it was like for Rebecca. And the more the viewer feels it the more they will want to go to the event to experience it themselves.
If Rebecca’s reaction was due to an insight she gained from the workshop, even better. Her insight may be something the viewer can take and apply in their own life. That would make this case study more valuable because it’s improving the viewer’s life — not just trying to sell them. Also, by giving helpful information you increase the likelihood the viewer will buy because of the whole reciprocity thing (explained in the video below).
Next, Sergio and Rebecca explain how they ended up at UPW. Sergio talks about how he did every program Tony Robbins had. He even gives an example of how Tony taught him to rethink the way he views work — and how that change took him from being broke and getting D’s in school to having money and getting A’s.
Then Sergio talks about how he used another Tony Robbins program (it’s not clear if he’s talking about UPW or not) to get help with his relationships. The proof that worked is the girlfriend sitting next to him.
These stories are the best part of the case study. Because it shows the real, tangible results that come from Tony’s programs.
A big objection to Tony’s events is people feel they’ll get all pumped up for a few days but nothing will actually change. But through these stories, Sergio shows how the shifts you make in your mindset at an event like this can have a profound impact on your life.
Now, what would make this even more powerful is if Sergio went into more detail on how UPW helped his relationship problems. For example, what was his specific struggle? And how exactly did the program help? Sharing those two things can connect to viewers who have a similar problem — and help them see how UPW may be the solution they’ve been looking for.
It would also be great to do a follow-up interview with these two a few months down the road. That way, they’ll have time to see how UPW improved their relationship. They’ll be able to share specific highlight moments of how their relationship improved. And seeing the tangible change that’s possible will make viewers want to join UPW even more.
Finally, they do 2 other things worth mentioning.
First, Sergio harps on how great it’s great to go to UPW multiple times. He talks about how he’s done it a bunch and how there’s always something new to work on.
This is great for getting people to buy again. Some people may be hesitant to go a second time. They may feel like they should have everything figured out after doing it the first time… and the fact they don’t means they failed. But Sergio shows them that this isn’t the case. He makes it clear that everyone has something to work on and UPW can have a different impact on you every time.
Second, they end with some great quotes on how UPW is the best personal development program out there. The quotes are fantastic, but without context, they aren’t as strong as they could be. If we knew what programs they tried before… and what was missing from them that they then got from Tony’s programs… that could help people see UPW is unique and better than other programs.
Okay! That was a lot. Here’s a quick recap everything we covered:
What is awesome about this case study
- It targets young couples. By interviewing a young couple, other young couples will see how UPW can help their relationships.
- Sergio shares specific examples of how his life improved from UPW
- They hammer home the importance of attending multiple events
Ways to make it even awesome-er
- Go into more detail on what their relationship was like before the program. This will help their story connect to viewers in a similar situation. And it will increase the urgency to join because the viewer will start to feel the pain of their problem more.
- Share the specific things they learned in UPW and how that helped them. This can make the case study valuable to the reader because they may gain insight into their own life and relationships. It also makes their story more believable because you see what caused the change for them.
- Share what other programs Sergio and Rebecca tried and why they didn’t work as well as UPW.
- Do a foll0w-up interview to find out how UPW improved their relationship. This way, they can include specific examples of how their relationship improved and show the reader how their life can change — so they’ll want to join UPW even more.
How to get done-for-you case studies
There’s a lot more I could go into here. But that’s good for now.
If you want to create case studies like the ones Tony has — but also include all the points I mentioned — check out my book Case studies That Close sales. It’s free on my homepage: MarketingWithBrian.com
That book lays out my full process for creating awesome case studies. Here’s an example of what they look like.
If you prefer these case studies are done-for-you, shoot me an email at [email protected] to get on my waitlist.