“Want my amazing marketing/sales/copywriting formula that has made tens of millions of dollars?”
— Every Internet Marketer in the World
Magical formulas can be awfully tempting. But there’s a massive problem with them…
They ignore the single most important part of your marketing.
For example, when you buy these formulas, they give you structure and templates for how to deliver your messaging.
You generally end up with a mad-libs thing to fill out like this:
If you are tired of [INSERT STRUGGLE] you’ll love this! [PRODUCT NAME] will help you [INSERT RESULT] so you can [INSERT DEEP DESIRE].
Filling out stuff like this out can work to a degree. Because it forces you to focus on your customer. And it gets you to deliver your message in a logical way.
But there is a massive problem…
It’s that formulas and templates like these leave out the most important part of your copy!
The stuff in the brackets — your customer’s struggle, desires, etc. — that’s what matters most.
A lot of these formulas force you to guess what those things are. Or they give you vague advice like “talk to your customers!” If you don’t know that info, you’re dead in the water.
Now you may think “But I know my customers super well. I know their pains, desires, etc.”
Awesome! But there’s another trap you may fall into…
You see, often the information we have about our customers is a superficial version of what is really going on. There are deeper problems, pains, desires, etc. that we’re not hitting.
For example, I wrote a sales page last Friday night. It was for a product to help moms who are struggling because their kids won’t get along.
When I started I thought I understood the problem: Kids get in fights and hit each other and scream because they’re kids, right?
But then, I went through some of the quotes and stories from our audience.
I noticed some key ways moms talked about the problems that I had totally missed.
For example, they talked about how their kids would purposely push each other’s buttons. Or how one would always boss the other around. Or how “it’s like they’re annoyed by each other’s breathing”.
Going over all this totally changed my copy.
The bit about “pushing each other’s buttons” made the headline. The line about “being annoyed by each other’s breathing” became my first line of copy. And I made sure to include bossiness when describing the problems they face.
Instead of lame, generic copy like “Do your kids fight a lot?” I used these quotes and stories to add some razzle-dazzle and get to the real heart of the matter.
The difference is targeting specific emotions rather than a generalized version of it. And using the customer’s own words to ensure we’re hitting the right points and saying it the right way.
With that, your message hits deeper. And your copy generates more sales.
And THAT is what is missing from templates and formulas. The actual words and emotions of your customers.
At least, that’s what used to be missing…
Because my Buyer Multiplier System changes all that…
…It doesn’t just come with proven templates for engagement emails, sales emails, Facebook ads, youtube ads, webinars, sales pages leads, headlines, blogs…
…It also gives you the quotes from your customers describing their struggle, pain, fears, things they tried, why they choose you, how you helped them, and results.
All you have to do is a copy-and-pasting and your copy is nearly done. You’ve got the right words in the right spots targeting the right emotions.
Instead of staying up late writing copy you think might suck…
Or paying some copywriter a fortune for something that might not work…
You or your writer can quickly bang out awesome copy that hits the right emotional hot buttons and uses your customer’s language.
When you combine proven templates with the actual quotes and language from your audience, it’s pretty hard to mess up 🙂
By the way, I just finished a Buyer Multiplier System for a client and this was the response:
If you’re interested in the Buyer Multiplier and how it can work for your business, shoot me an email at [email protected] I can walk you through it.
The Buyer multiplier can save you tens of thousands in copy costs, hundreds of hours sweating over what you write, and give you and your team the ammo needed to crank out awesome copy fast.
Just email me and say “I’m interested in the Buyer Multiplier” and we’ll get the party started.