One of my clients runs a high-ticket mastermind program.
Over two dozen entrepreneurs pay him 5-figures a year to be in it.
For that price, he can’t use a sales page to close the deal. He’s got to get on a call with them, learn about their goals, their struggles, and describe how his program can help them specifically.
Sometimes people say “I’m not sure, I need to think about it.”
Which is a nice way of saying “no.”
That’s why all salesmen and direct-response copywriters are trained to close the deal right there on the spot. Because they know if they don’t, that sale will probably never happen.
In this situation, a lot of people might get pushy.
They’ll play the “scarcity” card. Or try to make them feel bad if they don’t join.
Both this can ruin your relationship with the client as well as your soul.
So my client doesn’t do that.
Instead, he says “Sure, no problem.”
Then he emails that person a case study.
Often, it’s a case study of someone overcoming the exact struggle and having the same success as the person on the call.
They read it, see the clear proof that his program can work for them, and they join.
He says doing this has helped several prospects “get off the fence” and join his program.
So, if you’re selling a high-ticket product and need to give people a nudge, send them a case study after your call. Let them do the closing for you.