When you sell a product or services, what promise do you make?
What tangible results do you tell your prospects they will experience?
If you don’t have answers to those questions, then neither does your audience. So they don’t know why they should buy your product. And that’s one reason sales aren’t where they could be.
But if you DO have a clear promise, great! Now you’ve got to ask yourself one more question:
Do you back it up with proof?
That right there is the secret to never sounding like a sleazy salesman in your marketing.
When you make a claim, back it up with proof.
This doesn’t just go for your one big promise. It goes for all the claims you make.
Your product can help people lose weight? Prove it.
It can also give people more energy? Prove it.
And it helps you sleep better? Prove it.
Without proof you lose credibility. And sales.
Now, a mistake people make is they prove their claims simply with their own stories.
“These Tinder pickup lines will help you get more dates! How do I know? They worked for me!”
Your opinion is biased. The customer knows that. So your proof isn’t as credible as third-party proof. As someone else saying “Yeah, I went from getting no dates in 3 months to six in a week using these!”
Now, this isn’t a mind-blowing concept.
But it’s one of those things people nod their head at…then don’t do.
They get a little lazy. Or hope the customer will give them the benefit of the doubt (most won’t.)
So here’s a little challenge: Go take a look at a major piece of sales copy you’re using.
Then ask yourself:
What tangible promises are being made?
Are all the claims backed up by proof?
If not, that’s a quick easy fix.
One that will improve your sales and your reputation.