In a moment, you’ll get a behind-the-scenes tour of an online funnel that makes selling fun. One that proves to your reader you understand them […]
personal development copywriting
How to turn off your reader’s BS detector (Alex Allman case study)
Your readers don’t believe you. Your loyal fans, sure, they do. But the people who stumbled across your sales page after learning your name 3 […]
How to not blow an easy sale
Time for a bit more embarrassment. The other day I failed at laundry. Then made a video about it because there’s a copy lesson in […]
The ad that made Dale Carnegie famous
Do you know who Dale Carnegie is? Do you know why you know who Dale Carnegie is? It’s not just because he was a pioneer […]