I just did an episode of the Small Business Radio Show with Barry Moltz on how to use case studies in your marketing. We talk […]
marketing
Increase sales from your case studies using the choked-up close
Here’s a quick trick to increase sales with your case studies: use the Choked-Up Close. This is something I use when the situation presents itself. […]
Case Study Breakdown: Tony Robbins Unleash the Power Within
Here’s a super cool case study for Tony Robbins’ Unleash the Power Within (UPW) workshop. What’s super cool about this is they interview a couple. […]
The 30-second case study ad
Watching football yesterday, I saw this USAA commercial about 1,500 times. What’s cool about it is they didn’t need celebrities, gimmicks, or weird angles. They […]