Readers are sick and tired of being pummeled with launches. Nobody wants email after email pressuring you to go to a sales page. “Gotta buy […]
how to write good copy
How to use “Friendly Authority” to rise above your competition (Mark Manson case study)
How can you beat out competitors that have more experience, more fans, and more credentials than you? With a fun, easy little copy formula I […]
How to tell if your copy is good (ask yourself these 3 questions)
Recently I decided I was tired of driving balls 250 yards into the woods and picked up a book on golf by Jack Nicklaus. (And […]
The ad that made Dale Carnegie famous
Do you know who Dale Carnegie is? Do you know why you know who Dale Carnegie is? It’s not just because he was a pioneer […]