Last week, I did a copy review call for four entrepreneurs. They all had successful 6-figure businesses. And they all made the same 3 mistakes […]
how to write better copy
How to overcome objections using case studies part 1: Show your work
Your customer reads your sales page and thinks “Yeah, that’s cool and all, but I’m not really sure it’s for me.” It’s not that they […]
A better way to use case studies to close sales (hint: be like Thor!)
Below a video on how you can turn your success stories into more sales. (There’s a major lesson from the movie Thor that can help […]
How your “untold stories” can create connection and close sales
“Vulnerability is the birthplace of connection” — Brene Brown If you want readers to lay down their swords and see you as a friend who […]