A common question business owners (and even copywriters) ask is: “How do you know when you have enough information about your avatars? And how do you know what information is important?” […]
how to connect with your audience
Not sure how to market your product? Do this:
Question: What’s your favorite part of writing copy? (If your answer is “I hate it” then you’ll definitely want to read on.) The copywriters at a […]
How your “untold stories” can create connection and close sales
“Vulnerability is the birthplace of connection” — Brene Brown If you want readers to lay down their swords and see you as a friend who […]
How to create a customer avatar (so your copy flows easy and connects deeply)
“There’s rooms in people’s minds so private, no one enters but them. Those rooms are massively influential on their behavior.” – Robert Gibson (A-list copywriter) […]