If you’re like most businesses, you have multiple different types of people who buy from you — commonly known as avatars. What you may not […]
customer avatar
Ask this question to connect deep with your readers
You’re about to learn a single question for connecting deep with your audience When you hear their answer, you’ll have access to a hidden “emotional […]
How to stay at the top of your customer’s mind
You know your customer’s major desires, doubts, fears, and barriers when it comes to your product, right? How long ago did you find that out? […]
“How much info do you need for your customer avatar?”
A common question business owners (and even copywriters) ask is: “How do you know when you have enough information about your avatars? And how do you know what information is important?” […]