Question: What’s your favorite part of writing copy? (If your answer is “I hate it” then you’ll definitely want to read on.) The copywriters at a […]
copywriting tips
How to create a customer avatar (so your copy flows easy and connects deeply)
“There’s rooms in people’s minds so private, no one enters but them. Those rooms are massively influential on their behavior.” – Robert Gibson (A-list copywriter) […]
How to turn off your reader’s BS detector (Alex Allman case study)
Your readers don’t believe you. Your loyal fans, sure, they do. But the people who stumbled across your sales page after learning your name 3 […]
How to make your copy more compelling using French Fry Persuasion (Tripp Lanier case study)
Tell me if this sounds familiar. You sit down to write copy for your workshop, coaching business, or online course. You know you’re supposed to […]