You know your customer’s major desires, doubts, fears, and barriers when it comes to your product, right? How long ago did you find that out? […]
copywriting tips
How to write a sales page in an afternoon
Sometimes you don’t need a perfect sales page. You just need something “good enough” that does the job for now. So you can put it […]
“How much info do you need for your customer avatar?”
A common question business owners (and even copywriters) ask is: “How do you know when you have enough information about your avatars? And how do you know what information is important?” […]
Kobe Bryant’s technique for pushing emotional hot buttons (and how to do it in your marketing)
This was super cool. Kobe Bryant talked to the Wall Street Journal about how empathy helped him be a better basketball player. Wanted to share […]