A company I used to write for spent millions of dollars filling their list with people who never read their emails or bought anything. The […]
copywriting advice
12 sexy ways to use case studies to grow your audience and boost sales
You went through all the trouble of creating a bitchin’ product that gets results. Then recorded their success story for a case study. Now it’s […]
How to create awesome case studies part 8: The Curiosity Opener
Not sure how to start your case study? Normally, I open with the struggle. “Charlie was dead broke, without any arms or legs. His brain […]
3 common copy mistakes 6-figure entrprenuers make (and how to fix them)
Last week, I did a copy review call for four entrepreneurs. They all had successful 6-figure businesses. And they all made the same 3 mistakes […]