“Vulnerability is the birthplace of connection” — Brene Brown If you want readers to lay down their swords and see you as a friend who […]
copy that converts
Sales page teardown! How Radical Honesty connects with readers and compels them to buy
Soooo there’s this company called Radical Honesty. From what I gather, they help people connect and have better relationships. I saw there sales page and […]
How to create deep, instant connection with your audience
“You’ve got to stop buying into your own bullshit.” I was on the phone with a productivity coach. We were talking about my goals for […]
How to write copy that connects with your reader
A few weeks ago a friend of mine sent me some marketing material she was putting together. She made the same mistake nearly every expert […]