Everyone’s making the same boring promises. Not you, though. You’re making sexy, inspiring, believable promises. Promises that stand out. And get the reader to experience what it’s like […]
copy that converts
A better way to use case studies to close sales (hint: be like Thor!)
Below a video on how you can turn your success stories into more sales. (There’s a major lesson from the movie Thor that can help […]
An easier way to turn your Deep Dive Survey replies into sales bullets
When I saw the 250 DDS replies I was scared. “Can I really make awesome bullets out of this?” I’ve done it before, and as […]
Closing the sale (A lesson from Game of Thrones and Steven Pressfield)
Steven Pressfield’s Nobody Wants to Read Your Shit is loaded with great marketing lessons. One passage, in particular, has been burned into my brain for weeks. Apply […]