Soooo there’s this company called Radical Honesty.
From what I gather, they help people connect and have better relationships.
I saw there sales page and it looked pretty darn good.
What was good about it? And how can you apply those lessons to your own copy?
Good news! I’ll tell you in this video.
Here’s a video where I break down their sales page and show you:
- How they create immediate connection with the reader (and 2 things they could’ve done to deepen the emotional connection)
- The single line that summarizes their offer and compells their reader to buy (I’m pissed I didn’t come up with it)
- The key to a good “Who is this NOT for?” section (this’ll keep you from looking like you’re just trying to take their money
Any helpful lessons/takeaways? Let me know your biggest insight in the comments below.
And if you want to visit their site check out: http://radicalhonesty.com/