"Brian is excellent. He delivered on everything he promised and really got my “voice”. I hardly changed anything because his research protocols are solid. So far, conversion data is looking promising ...I expect to get a strong ROI on the investment."

"Brian McCarthy is a top copywriter who’s the best in the business at creating Case Studies that convert sales."

"We love the case studies you did for us!"

“Brian is a pleasure to work with. Several of our launches would have come up short if Brian hadn’t gone the extra mile to make them work. He’s one to watch.”

“There are three great product launch copywriters in the world — Brian is one of them.”

“With Brian’s help we’ve doubled our sales, increased traffic tenfold (up to 400,000+ visitors/month), and built a 100-person waiting list for our $8k workshops! He really “gets” what we’re about and delivers our message in a way that’s both compelling and completely authentic. It’s great to achieve these results with writing I’m genuinely proud to use.”

“Great work on the sales page. I enjoyed reading through the whole thing, every paragraph has a purpose, whether it’s hitting a benefit, identifying a problem, showing social proof, giving a nice quote. Very good work.”

“Brian is my go-to writer... for just about anything. He's one of the few that really cares about creating truly great copy. Which is why he's been on some of the most-converting launches I've been a part of. He makes connections in unique ways, lives for feedback, and has fresh takes to make stale copy shine. He's passionate about his work, and it shows. He's also just a fun guy to work with, making even the most stressful launches lighter and more enjoyable."

“Brian is the man when it comes to writing Product Launch Content scripts… and he’s especially great at combining the ASK Method with PLF, which adds even more complexity to it.”

“Great job. This is the most professional copy we’ve ever had.”

“This copy is a million times better than what I have right now. Our sales tripled the first month!”

“Fantastic! You made it come alive…it jumped off the dry paper…even I want to take this program. You captured the essence (passion) of our hour conversation…brilliant!”

“The quality of his work is impeccable. He’s easy to work with and a cool genuine guy. If you’re looking to find a copywriter who understands what you’re trying to say, Brian’s your man.”