Business giants like Tim Ferriss and Ramit Sethi load their sites with case studies. And for good reason — they work.
If you want an emotionally-charged case study to prove to skeptical readers that you can help them, here’s the deal:
After writing case studies for Ramit, I realized the process of creating them leads you to uncover tons of marketing gold. Such as:
1) You find desires and pain points you didn’t know your customers had.
For example, when I interviewed Selena Soo, she mentioned how she used to think she couldn’t be an entrepreneur because she was an introvert. Turned out this “but I’m an introvert…” objection was widespread and our material didn’t cover it well, so it became the cornerstone of her case study.
2) You learn the exact language your best customers use to describe their challenges, fears, and desires. (Your customer’s language evolves over time so it’s important to stay up to date on this.)
3) You discover how they think about you, which can help you position your offer.
(A personal development company I wrote for had no idea how to position their course. When I interviewed one of their buyers she described it as “a trojan horse for personal development”. She was essentially telling us how to position the product for us!)
Once you have a strong case study, you can use it anywhere. It can be a lead magnet, a blog, a landing page and more.
And you use it for years and years.
So if you want a case study that connects with readers and proves you can help them, here’s my offer:
The case studies you see on Ramit’s GrowthLab.com site — I wrote the copy for most of them.
I’ll write the same thing for you (I’m talking copy, not video) plus give you the marketing gold that inevitably spills out of these interviews. So in total, you’ll get:
-A case study to attract and convert customers
-A customer avatar. (I’ll put what I learn into an avatar. These are super helpful if you ever lack focus when writing or if you need a copywriter to quickly understand your audience.)
-A list of trigger words and phrases that’ll resonate with your readers. (Slip these into your emails, sales pages, and overall positioning and you can start getting emails saying “OMG it’s like you’re in my head!”)
I’m creating a program on case studies so am looking to refine my process. So you won’t pay the $250/hr rate others have paid. I’m not sure the exact price yet but it’s going to be a steep discount.
Shoot me an email at [email protected] if you’re interested. My plate’s already full and I’m only looking to do 5-8 of these. This will be a first-come first-served situation.